Effective communication of government policies is essential for public understanding, cooperation, and support. In Nigeria, however, gaps between policy intent and public perception often lead to misinformation, mistrust, and resistance.
In episode 11 of The Leading Woman Show, we discussed the importance of transparent policy communication, the consequences of exclusion, the role of the media, and how governments can build trust with citizens. Our guests were Busola Ajibola, Deputy Director, Centre for Journalism, Innovation & Development, Chinenye Uwanaka, Policy Expert & Founder, The Firma Advisory, Hamzat Lawal, Anti-corruption Activist & Founder, Follow the Money & CEO, Connected Development (CODE).
Why Transparency Matters in Policy Communication
Trust is the foundation of any successful policy. When governments communicate transparently, citizens feel respected and included in the decision-making process. Open communication creates room for feedback, allowing citizens to voice concerns and feel a sense of ownership over policies that affect their lives.
A user-centric approach to policy design and messaging ensures that policies are understandable and relevant to the communities they serve. Engaging citizens at the national, state, and local levels not only reduces resistance but also enhances the effectiveness of implementation.
The Cost of Exclusion
Excluding citizens from policy conversations can have severe consequences. Nigeria’s recent currency redesign is a prime example of policy failure rooted in poor communication. Many small business owners and everyday citizens were left confused, unable to transact, and financially strained due to a lack of clear, timely information.
Similarly, the removal of fuel subsidies has left large segments of the population grappling with inflation and uncertainty, with minimal guidance from government channels. These experiences highlight the human cost of miscommunication, undermining trust, amplifying hardship, and breeding social unrest.
Engaging Stakeholders and Rebuilding the Social Contract
To bridge the gap between policymakers and citizens, governments must invest in platforms that encourage two-way communication. A broad-based engagement strategy that includes youth, rural communities, and marginalized groups can foster a stronger sense of belonging and accountability.
When citizens feel excluded, they disengage from the political process, eroding the social contract. Governments must rebuild this trust by involving citizens in decision-making, inviting feedback, and demonstrating responsiveness to public concerns.
Media is a Bridge, Not a Barrier
The media plays a critical role in breaking down complex policies into understandable narratives. But for the media to fulfil this role effectively, journalists need access to clear information and capacity to interpret policy frameworks.
Unfortunately, many journalists lack the technical knowledge needed to probe deeply into policy issues. Also, government agencies often view the media with suspicion, limiting meaningful engagement. Community media, especially local radio stations, could bridge this gap but restrictive licensing laws often prevent them from operating.
For communication to succeed at the grassroots level, these barriers must be addressed. Visual storytelling and local language broadcasts can make policy content more accessible.
Building Trust Through Data, Digital Tools, and Accountability
A lack of accountability continues to fuel public scepticism toward government initiatives. Citizens are quick to disengage when they sense mismanagement or corruption. To counter this, policymakers must embrace a culture of service, humility, and transparency.
Using accurate data to inform decisions, tailoring communication to diverse audiences, and leveraging digital platforms can dramatically improve engagement. Social media, messaging apps, and mobile tools offer the government an opportunity to speak directly to citizens, quickly, widely, and interactively.
Conclusion: A Shared Responsibility
Bridging the policy communication gap in Nigeria requires effort on all sides. Governments must adopt transparent, inclusive, and responsive communication strategies. At the same time, citizens must take an active role in demanding accountability, seeking clarity, and participating in governance.
When communication is rooted in trust and inclusion, policies are more likely to succeed, and society stands to benefit.